78% of the population own a smartphone and that number is only going to rise.
The popularity of mobile today is undeniable. So why would a local business need a mobile-friendly website? The simple answer is you need to reach out to as much of your audience as possible. Having a mobile-friendy website creates a better experience for your customers and allows them greater access to your business. There are also other added benefits to having a website that is optimised for mobile viewing.
Websites that optimised for mobile rank higher in google
Google Analytics and users both recognise when a site has not been scaled to fit mobile devices. Navigation and overall appearance is off-putting when a site lacks mobile compatibility. Even more, sites are rewarded for offering both full site and mobile options, leading to better search result rankings. Simply put, your website is more likely to show up when someone searches for the service you order on Google.
50% of all web browsing is on a mobile device
We have now reached a milestone for web browsing: over half (51%) of internet users browse via mobile devices. The ubiquity of smart phones today is undeniable. And with this many people utilizing the access they have on their personal devices, our industry has to adapt to suit user experience. 62% of companies which designed their websites for mobile increased their sales and 67% of shoppers are more likely to buy from a website that is designed for mobile.
Sites optimised for mobile increase your load speed
Above all else, the functionality of a website is what compels users to stay on a site and peak their interest. Load times for websites make a huge first impression on your audience and therefore need to be as fast as possible. Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.