Google Panda or Farmer is a change to the Google's search results ranking algorithm that was first released in February 2011. Getting ranked in Google means free traffic for web publishers, so improving and optimizing a given website for the search engines was essential. However, Google Panda is here to stay, and it has forever changed the rules of SEO.
The aims of Panda are to remove low quality sites from the top of Google’s results pages. As Matt Cutts, Google’s head of spam, puts it in a blog post announcing Panda:
"This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
The last thing Google wants are surfers being unhappy with what they find. They might try another search engine if that happens.
Few people other than the low quality sites’ owners and their investors will have a problem with that. The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results.
Even though Google would like to keep these things a secret, two engineers from Panda provided us with some strong clues as to what factors make a site vulnerable to google panda. Different factors that Google measures to define low quality, includes:
Simply follow SEO best practice. This includes creating create positive back links, create original (not duplicate) content. Fortunately for Electric Escape and most of it's clients, our SEO techniques are built more around SEO best practice instead of mass-producing article and blog content.
The proof? Since Google Panda was rolled out, www.electricescape.com has almost doubled in page hits.
