How Colours Affect Purchases (infographic)

How Colours Affect Purchases (infographic)

Ever gone shopping, arrived back at home with far too many purchases, and wondered where they all came from? Maybe this brilliant infographic from KISSmetrics will shed some light on the situation. It explores which colours illicit which emotional responses, and how different shades can be used to target different types of shoppers.

1020 381 Electric Escape
Electric Escape