Development Process


The first step is to contact Electric Escape so we can discuss all your requirements. We can meet in person, or phone and email if preferred or if you are not in Christchurch. We follow a process seeking to learn as much about our client's wants and needs before we begin any design work.

In our initial consultation, we will ask you to provide us with some examples of what you like - other websites, magazine ads, logos... whatever your project entails. We will want you to let us know what your objectives are and what kinds of things you may like to implement - design or function. From there we can give you an outline of the cost.

Once we have agreement on the project details we move to the design process...


With our minds full of wonder, we start putting the ideas together. We start by doing the first mockup in Photoshop and send it to you for feedback.

If this is website, we will provide a flat, non-animated version of the first page of your website. If it's a logo, we will provide a series of around 10-15 logo concepts based on your ideas.

It is your job to review those and provide us with accurate feedback so that we can refine our designs to your liking.

Once you are happy with the final design we code your website in html and put it online (in an area that only you can access) for you to view.


Once design is approved, we move into production, which is essentially filling in all the content and pages on your website. We can work with you to develop content, or we can provide the services of a copyrighter. We add content as it is created and work out any interface issues that need fixing. The final step of development is optimising your website for search engines.

We apply a rigorous and detailed approach to our development work, ensuring that the completed implementation matches the finalised design.


The final stage, and the most exciting one for you - the website is transferred to the hosting server and is now ready to go live! Once live the website is given a final test to make sure all works.

We can register your domain for you, setup your hosting and maintain your new site. Any email addresses can also be set up. We can manage your content and add new pages and functions to your site as your business grows. This is quite affordable as we charge very reasonable hourly rates for maintaining your website.

If it's a content management system or ecommerce shopping cart, we provide all the knowledge transfer and documentation necessary to keep the site in its optimal form.