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Search Engine Optimisation

googlepanda

Google Panda or Farmer is a change to the Google's search results ranking algorithm that was first released in February 2011. Getting ranked in Google means free traffic for web publishers, so improving and optimizing a given website for the search engines was essential. However, Google Panda is here to stay, and it has forever changed the rules of SEO.

seobasics

Search engine optimisation is a means for getting better and higher rankings in search engine results for targeted keywords, thus ensuring better volume and quality of traffic to the website from the search engines.

Search engine optimisation entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimisation, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimisation techniques while giving a short account of the black hat techniques to be avoided.